Decision-Making Framework for New Market Opportunities
Entering a new construction market is a complex task. Although many contractors have successfully expanded their market offerings, many more have been unsuccessful. Out of every five attempted market entry decisions, only one is successful.
Watch the 5-minute video and learn about the 10-step process designed to help you analyze new market opportunities.
Developed by the New Horizons Foundation, the Decision-Making Framework for New Market Opportunities includes four components to help you succeed:
10-Step Process Framework
The framework provides you with a 10-Step decision-making process. The framework is based on input from over 200 sheet metal & HVAC contractors. Get the Framework.
Hear from sheet metal & HVAC contractors who have entered new markets. The document is organized by section: Add HVAC Service; Add A Trade; Geographical Expansion; New Market Section; and New Process. Download the Report.
Learn about the development of the framework. The research report maps the current methods of decision-making as contractors consider a new market sector, adding a trade or service, or expanding geographically. Download the Report.
This 5-minute video highlights the 10-step decision-making process you can use to analyze new market opportunities. Watch the Video.