Decision-Making Framework for New Market Opportunities

Entering a new construction market is a complex task. Although many contractors have successfully expanded their market offerings, many more have been unsuccessful. Out of every five attempted market entry decisions, only one is successful.

Are you ready?

Market opportunities can present themselves in a variety of ways: a customer could ask your company to expand geographically; an employee might offer up specific skills; or a new market in need of service can have a strong pull. Are you ready to add a new line of work or a new market for your existing line of work?

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The Framework

Watch the 5-minute video and learn about the 10-step process designed to help you analyze new market opportunities.

About The Project

Developed by the New Horizons Foundation, the Decision-Making Framework for New Market Opportunities includes four components to help you succeed:

10-Step Process Framework

10-Step Process Framework

The framework provides you with a 10-Step decision-making process. The framework is based on input from over 200 sheet metal & HVAC contractors. Get the Framework.

Contractor Experiences

Contractor Experiences

Hear from sheet metal & HVAC contractors who have entered new markets. The document is organized by section: Add HVAC Service; Add A Trade; Geographical Expansion; New Market Section; and New Process. Download the Report.

Research Report

Research Report

Learn about the development of the framework. The research report maps the current methods of decision-making as contractors consider a new market sector, adding a trade or service, or expanding geographically. Download the Report.

Video

Video

This 5-minute video highlights the 10-step decision-making process you can use to analyze new market opportunities. Watch the Video.